Every trade show is an opportunity for you to expand your consumer base. But if your ROI is low, here are a few mistakes you might be making:
One of the best ways to get a good turnout from events is to use social media to your advantage. Market like crazy. But don’t cross over the line to spamming, says Forbes. If you do, that’s going to turn potential clients off your business.
You pick the wrong staff
It’s important to choose your booth staff with care and caution. If they aren’t friendly or drive people away, that could have grave consequences for your business. With today’s social media, it’s easy for anyone to go online and post negative reviews that could kill consumer confidence in your brand.
Your booth is badly designed
Bad booth designs can turn people away and hurt your ROI. Get a supplier that’s known for providing topnotch and high quality exhibits, booths, event environments and more. By hiring pros, getting a stand-out trade show display should be simple, easy and hassle-free.
Your marketing isn’t relevant
Stand-out booths can get people to line up to your booth. But if your marketing is memorable but not relevant to your business, then that’s going to fail. You’re not going to generate as much sales as you’d like. Make sure everything in your booth is connected to your business. Otherwise, you could be wasting a valuable marketing opportunity.
You aren’t responsive
With a trade show display that connects to your audience, getting them to your booth shouldn’t pose a problem. An approachable and helpful staff can keep them engaged as well. But if you aren’t responsive and don’t respond to all requests or set up appointments as fast as you can, you could lose all that momentum and potential sales. Keep that in mind.
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