Frankly, search engine marketing in New Jersey was far easier a decade ago than it is today, and it is getting harder and harder to really hit your mark. SEO marketing is one of the quickest ways to increase your business BUT it is also becoming a really tight race to get the ranking that you need to make it all happen. Having a professional in your corner is not really an option any longer it is mandatory if you expect results. Online marketing use to be a lot easier because the “rules” were a lot looser and there was far less competition for the coveted ranked spots. Today there are literally trillions of websites, even if you totally did away with all of the sites that have nothing to do with your products or services you would still be competing with roughly a several hundred thousand if not millions of websites.
The Good Ole Days
In the early days of using the internet for marketing purposes it was all about THE keyword. If you sold ice cream in Newark NJ than that was your key word, “ice cream Newark NJ” today things are a little more complex when it comes to “attracting” the attention of the search engines. There are complex algorithms involved and red flags are constantly raised and other obstacles that have to be overcome.
Today it is harder than ever to drive traffic to your site without dedicated professional help that has a history of proven results.
If you want your campaign to be a success and you want to:
- Get the ranking
- Get the traffic
- Covert visitors to customers
You need professional help. It is a full time job managing your marketing program. Today professional expertise is mandatory if you want to get the most out of your marketing dollars.
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