The Basics of Search Engine Optimisation

SEO, which stands for search engine optimisation, is the process that is used to get traffic to your website from the natural, organic or free results displayed on search engines. All of the major search engines, including Yahoo, Bing, Google and others, provide primary search results where the web pages and a number of other types of content including local listings and videos are displayed and ranked based on the relevancy of the search query. There is no payment involved in this process.

Any business that has a website needs to utilise search engine optimisation techniques. This is what will help you rank higher and therefore be more visible for those searching for what you have to offer. When it comes to SEO there are some basic factors that you need to know in order to help your website achieve a higher rank.

Monitor Your Standing

You will not have any idea whether or not your SEO efforts are actually working unless you are able to monitor your current search standings. Tools such as Google toolbar and Alexa can help you do this. It is also a good idea to check the referrer log to track where the visitors coming to your website originate from.

Find the Best Keywords

Another important element of SEO is the keywords that you use. It is crucial that you place the proper keywords through all pages of your site, including the content, titles, image names and URLs. In order to determine the keywords to use, you should think about how someone would search for what you are offering. You can also use keyword generation tools; however, be careful when doing this that you actually find keywords that you want to target.

Create Links back to Your Site

One of the most basic strategies for SEO is the integration of links to your website. You need to make it a standard practice to link to your archives often when you are creating new content. You should also ensure that the anchor text you are using is search engine friendly. When you have relevant words pointing to your page, then you will have a much higher likelihood that the page will appear in the actual search results when the terms are searched for.

When you take the time to learn all you can about SEO, you will clearly understand why it is so important for your website traffic.

If you are trying to increase your website traffic, investing in search engine optimisation efforts is key. To learn more, visit the JAG Digital website.

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