An SEO expert is a person who helps users find what it is they are looking for when using search engines such as Bing and Google. However, when it comes down to it, this is just the tip of the iceberg.
When you hire an SEO expert for help with your business, it is their job to ensure that you show up at the very top of the search engine results. Just a decade ago the job of these experts was a lot different and now it requires an entirely different skill set from what was required way back them.
Modern SEO experts must have the following skills: ability to prioritise what must be done; ability to solve problems; make decisions; write content that is intriguing and valuable; and not fear having to do research.
One of the primary ways that SEO experts will help to ensure you rank on Google is by improving your URL structure. The URLs need to be descriptive, simple and extremely easy to read. While they might not have a large impact on your rankings, a bad URL structure can result in poor user experience and reduce the total click through rate.
They will also work to optimise the title tags used on your site. The title tag is an extremely important factor when it comes to ranking in Google and it is the text that will show up in bold lettering on the search engine results page. You need to ensure that the primary keyword is in this title and that it flows naturally. It should also include the name of the business. Each of the title tags that are on your website should be specific and unique to what the page is actually about. It is also important that each of the title tags are structured in the same way.
Another important factor, which is similar to the title tags, is the heading tags. These are an important factor in determining your rank in Google. The headings will indicate the primary topic of each page and need to include the primary keyword and be unique. SEO experts will understand that the headings should start with the H1, H2 denotations and that they are different from the title tags.
When you hire an SEO expert, they will ensure that all the important elements are included to ensure you achieve a high rank in Google.
If you are considering hiring an SEO expert for help with your website, visit the Gold Coast SEO website for information.
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