Video is a vital part of any successful digital marketing strategy – the statistics back that up.
More than 90 percent of businesses that took part in a survey already use video as a part of their marketing strategy, according to a recent study. That same study also showed that:
• 91: Percentage of businesses that said videos helped them increase their web traffic;
• 90: Percentage that said they generated new leads through video;
• 87: Percentage that said videos increased their sales revenues.
So, what kind of video would work best for your company? Here are six of the more popular types that all help improve branding efforts:
1. Company Profile Videos: Just as the name implies, these videos feature your company’s values, culture, and achievements. Businesses like these videos because they feel it’s a great way to connect with their target audience on a far more personal level – which also helps build trust.
2. Testimonial Videos: These videos show satisfied customers sharing their positive experiences with your brand. That’s enormously helpful, as it helps you build trust and credibility. Testimonials allow you to show your products or services from a customer’s perspective.
3. Scripted Videos: Using storytelling and visual elements, these videos help increase brand awareness, engagement and conversions. Check to see if your Denver video production agency will also handle the scripts.
4. FAQs: The FAQ section of a company’s website is typically well-read; the videos are popular, too, as they allow a company to present helpful information in a more visually appealing way.
5. Custom Projects: Have something more specific in mind that’s potentially more challenging than your average scripted feature about your company? Whether you’re showcasing a new product or trying to create a new promotional or training video, you’ll work closely with the video company every step of the way.
6. Media Branding: You’ll typically get a range of video and graphic design services to create a consistent, professional brand identity across all your media platforms.
Think about how much time you spend looking through videos and short clips. Potential clients are doing the same. A digital marketing agency will ensure your company’s videos are professionally shot and edited and will help convert some of those views into sales.
Contact The Xcite Group for more details.