Think SEO is all about putting up several posts every week on your blog, social media channels and calling it a day? If you churn out content addressed to global audiences because you want to take advantage of a global market, you might be missing out on a key element of your campaign: local SEO.
Going Local
It’s basically SEO that’s geared towards a local audience rather than a global one. Can’t wrap your mind around the possible reasons why you should make this a part of your SEO strategy? Here are a few reasons from Vincees to help you decide:
1. Local exposure. By using local online resources such as Craigslist and Yelp, among others, you increase the chances of you getting in touch with a target market that possibly lives and breathes in the same state you do. That’s a huge advantage. Imagine how easy it will be to meet with your customers, or how fast you can have their products delivered—which is something customers love—if they’re local. While you don’t discount the thought of a global market, you shouldn’t invest all your efforts in going global when going local offers a lot of nifty advantages as well.
2. Mobile and Wearable Gadgets. With the rise of mobile internet, more and more people are using their phones to check their emails, read books or the news and manage their bank accounts. That means a lot of devices tied to proximity-based searches. Take advantage of the demographic by making sure your site is one of the first that pop up on their search list.
3. Local community. One thing that’s also great about devoting search engine optimization efforts towards a local market is that it tends to put you in contact with the local community. Doing local search engine marketing campaigns for a Pet Store? You’ll likely get to meet veterinarians, avid pet food owners and even rabid pet owners who want the best for their cats and dogs. By joining the local community, through content geared towards promoting local news and events, you’re not just drumming up interest for your site from the locals, you’re also reaching out to people who’ll likely be an excellent source of support in the future. Forming genuine connections with your market is one way to build lasting customer loyalty.
These are just 3 reasons why you shouldn’t neglect your local SEO efforts even as you try and do your best to make your business a global brand. So try it out and see the results for yourself.