Stores who advertise some sort of holiday cheer can experience an increase of customers during the holiday season. Decorating for Christmas is typically a tradition for small businesses and stores. Stores who operate in shopping centers may have a holiday light contest that is judged by customers at a central location. Sometimes holiday discounts can boost sales for businesses, especially if the discounts are applicable on Black Friday. One holiday marketing tool that is significantly underutilized every year are the LED electronic moving message signs that some stores have above their front doors.
An LED electronic moving message sign is the perfect way for a business to engage with the public during the holidays and build goodwill towards their brand. Banks and schools use these signs to display holiday hours and holiday information to the public. But these signs are really helpful for businesses as well. Adding cheerful Christmas sayings to an LED electronic moving message sign can give customers that joyful feeling that is only experienced when shopping during the holidays.
Stand Apart from Competition
The best way to use an LED electronic moving message sign is to use the programmable message sign to stand apart from competition. Every customer who sees a moving message sign outside of a store should have an idea of what the store sells and any current discounts within the store. These types of signs are especially helpful during the holidays when competition among stores and online stores is more fierce than other times of the year.
Choosing the Right LED Sign
Not every store may benefit from an LED electronic moving message sign. But there are many types of LED signs that are designed to help advertise for businesses. For example, a store who wants to advertise with images of merchandise would benefit from purchasing a full color LED display which could be set up in a front store window.