If you are going to see more new and returning customers visiting your shop, it can only come when you devote more time and resources into your marketing campaign. Customers respond more to businesses that are visible and are selling their services and products better. If you want to upgrade your marketing campaign, consider using automotive shop software to assist. It has many great features that can improve your business productivity and profitability.
Build Customer Loyalty
One of the great ways to get returning customers is to add incentives. The software allows you to launch a loyalty program. You may be able to select what kind of reward options you want to give customers who use your services. The more engaging and creative you are, the better. By enrolling your customers in a loyalty program that builds up to some kind of tangible reward, they are more likely to return to your shop.
Online Store Option
To complement your physical location, you can consider adding an online store. This does not need to be overly complex or involved, and with automotive shop software, you can integrate it easily with your existing website. You can sell customized gift cards, special passes, and allow customers to keep track of the services and products they have used. By including some kind of promotional offers like coupons and discounts, you can also get people spending more.
Email Marketing
Instead of only interacting with customers when they visit your location, take your marketing a step further by sending strategic communications to your current customers. The software can assist you in setting up an automated and effective email marketing campaign. You can choose what you want to include. It’s a great tool to keep your clients informed about your services, promotional offers that are running, or even some useful car tips.
