LED outdoor signs for business in Lancaster, PA should be branded to draw customers in and convey the type of experience they will enjoy once inside your business. The goal is to be seen and remembered. Here are a few tips to help you choose the right outdoor signs for your business.
It’s all about location. You want to put your outdoor sign as close to the street as possible. You want it to stand out from its surroundings. When potential clients drive past your business, they should be able to clearly see the sign.
The size of the sign matters. It should be easy to read. The LED outdoor signs for business in Lancaster, PA that are most effective include font that is easily legible. A general rule of thumb is to have one inch of letter height for every 10 feet between the sign and the potential customers who would see it.
Keep the message short and simple. Most adults can read about four words per second. Get to the point. Make the benefit to the potential customer as easy to identify as possible. Also, help your clients visualize themselves using your service or product. When you include “you” or “your” in your messaging, the message will be stronger for the client.
Try to create a sign that is memorable and creative. If possible, use a clever play on words or include humor.
Find out how Smart Signs can help their clients choose the best display for their business and how they provide solid support and service
